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What Does A Unique Selling Proposition(USP) Mean?

A unique selling proposition is that which makes your product or services better than your competitors. Your USP is that very reason which motivates a buyer to purchase your product, even if it's costlier than other similar products in the marketplace.

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Why is it important to find your USP?

May it be marketing your personal brand or selling your product/services. A unique selling proposition gives you an edge over the competition, allowing you to engage more customers. This worksheet consists of 6 key questions that will help you identify your unique selling point.

After going through this Worksheet

You will be able to:

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