What Does A Unique Selling Proposition(USP) Mean?
A unique selling proposition is that which makes your product or services better than your competitors. Your USP is that very reason which motivates a buyer to purchase your product, even if it's costlier than other similar products in the marketplace.
Why is it important to find your USP?
May it be marketing your personal brand or selling your product/services. A unique selling proposition gives you an edge over the competition, allowing you to engage more customers. This worksheet consists of 6 key questions that will help you identify your unique selling point.
After going through this Checklist
You will be able to:
- Get an edge over your competitors.
- Create a unique Identity of your brand.
- Gain loyal customers.
- Generate high sales revenue.