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  • Archit Shukla

    June 22, 2021 at 11:15 am
    banana-2 522
    crowns-1 Level 2

    Hi @akashshukla . Data is the new marketing science. Big companies receive a lot of user-generated data and they analyze these data with the help of data analysts or data science experts. However, as you said what can startups do to follow the same technique.

    Startups too have a lot of options to convert raw data into genuine customers. Social media analytics provide much of this information. Facebook Audience Insights can be particularly helpful.

    I suggest now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. This will allow you to gather information about who clicks on your content using Google Analytics.

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