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AdministratorMarch 15, 2021 at 5:44 am121Level 1
It depends on your client and who their target audience is. If the audience is 25 or older, TikTok probably isn’t a great idea. Also, is it a local/regional business or a national/international one? Because if it’s local/regional, again TikTok isn’t a great idea.
Instagram has much wider adoption, is easier to create content for (especially content you can cross-utilize on other platforms) and advertising via Instagram is MUCH better in terms of targeting options. I’d start with Instagram for sure, but especially if the target audience is older than teens/early 20s and more of a local/regional target.