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MemberMarch 15, 2021 at 5:03 am3Level 1
Also, I think The crucial aspect of a personal brand is answering one simple question with one word: What problem do you solve?
You can write an entire book but explaining it in one word or a single sentence is tough. It’s hard work, but it’s a necessary exercise to describe yourself to the world. It’s also a litmus test for defining your entire identity as it relates to a personal brand.
It has to be your life’s purpose and illustrate what it means to you. When the problem you’re looking to solve becomes evident, everything else will line up.
Summarizing this, I would say Personal branding is similar to what a company might have as a mission statement.