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MemberMarch 15, 2021 at 4:47 am35Level 1
Awareness campaigns centre around entertaining the viewer of the content and subconsciously create a positive or desired link to the brand.
Humour is usually the best way to do that, but it is also tough to create and can be subjective. TikTok is helpful in that regard, as you can jump on what is popular and give it a branded twist.
A good example of that would be Ryanair’s TikTok account.