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  • Abhishek Joshi

    March 12, 2021 at 5:17 am
    banana-2 155
    crowns-1 Level 1

    The Life Time Value(LTV) metric, is all about how much you expect to earn from a customer during the time they are with your company.

    As in equation:

    No. of months a customer stays with you


    Monthly revenue you expect from that customer

    = LTV

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