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MemberMarch 8, 2021 at 7:31 pm0Level 1
Good question – imagine a car showroom in which you go and just browse for a car and its features, without taking any particular action, even the sales person doesn’t compel you to take any action. What is the use of such a showroom? It does not accomplish anything in particular, its sort of like a display of vehicles.
Each website needs to have a particular purpose – which for most websites is helping the customer move further down in their buyers’ journey. (Awareness> Consideration > Decision). Your website exists to help the customer decide and take some action.