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MemberMarch 7, 2021 at 8:52 pm0Level 1
Also, let me bust some myths which I found online:
Myth: Big data and analytics are squeezing the “art” out of marketing
Fact: No, the more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaging customer experiences
Myth: CMOs have to be technologists to lead in today’s day and age
Fact: Nope. But they do need technical leadership embedded in their team, obviously..
Myth: The hard part of modern marketing is implementing the technology..
Fact: No, organizational change is.