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News Feed Forums Hybrid Careers Interesting facts about Martech Reply To: Interesting facts about Martech

  • Neel Shetty

    Member
    March 7, 2021 at 8:52 pm
    banana-2 0
    crowns-1 Level 1

    Also, let me bust some myths which I found online:

    Myth: Big data and analytics are squeezing the “art” out of marketing
    Fact: No, the more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaging customer experiences

    Myth: CMOs have to be technologists to lead in today’s day and age
    Fact: Nope. But they do need technical leadership embedded in their team, obviously..

    Myth: The hard part of modern marketing is implementing the technology..
    Fact: No, organizational change is.

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