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  • Which is an easier market to enter as a small brand, Tiktok or Instagram ?

  • Nirmal Ghosh

    Member
    March 15, 2021 at 4:41 am
    banana-2 53
    crowns-1 Level 1

    I have a client who wants to do both but I am suggesting one or the other first. Let me know why you would prefer one or the other?

  • Manjula Chada

    Member
    March 15, 2021 at 4:42 am
    banana-2 35
    crowns-1 Level 1

    • TikTok for quick results in awareness.
    • Instagram for brand building and conversions.

    Really depends on what the goals of the brand are.

    • Maya Amble

      Administrator
      March 15, 2021 at 4:46 am
      banana-2 84
      crowns-1 Level 1

      Awareness as in?

      • Manjula Chada

        Member
        March 15, 2021 at 4:47 am
        banana-2 35
        crowns-1 Level 1

        Awareness campaigns centre around entertaining the viewer of the content and subconsciously create a positive or desired link to the brand.

        Humour is usually the best way to do that, but it is also tough to create and can be subjective. TikTok is helpful in that regard, as you can jump on what is popular and give it a branded twist.

        A good example of that would be Ryanair’s TikTok account.

  • Pranav Sapre

    Member
    March 15, 2021 at 4:47 am
    banana-2 47
    crowns-1 Level 1

    The question here is What is their target audience? If it’s gen Z, then TikTok. If it’s Millennials, Instagram.

    Also, what sits well with their brand? What’s the message and image they want to convey?

  • Ranjit Ramesh

    Member
    March 15, 2021 at 5:16 am
    banana-2 1
    crowns-1 Level 1

    It depends if you find it easier to make videos (tiktok) or post images (Instagram).

    • Nirmal Ghosh

      Member
      March 15, 2021 at 5:44 am
      banana-2 53
      crowns-1 Level 1

      My client is into posting images but they’re hardly getting any engagement in their posts.

  • Manjula Chada

    Member
    March 15, 2021 at 5:43 am
    banana-2 35
    crowns-1 Level 1

    I’d like to add in one more suggestion: Do both if you can.

    TikTok videos can easily be shared on Instagram.

    Depending on what you are trying to achieve or sell with your brand I always suggest doing paid posts. It helps with expanding both awareness and grabbing followers you may have not reached before.

  • Maya Amble

    Administrator
    March 15, 2021 at 5:44 am
    banana-2 84
    crowns-1 Level 1

    It depends on your client and who their target audience is. If the audience is 25 or older, TikTok probably isn’t a great idea. Also, is it a local/regional business or a national/international one? Because if it’s local/regional, again TikTok isn’t a great idea.

    Instagram has much wider adoption, is easier to create content for (especially content you can cross-utilize on other platforms) and advertising via Instagram is MUCH better in terms of targeting options. I’d start with Instagram for sure, but especially if the target audience is older than teens/early 20s and more of a local/regional target.

    • Nirmal Ghosh

      Member
      March 15, 2021 at 5:45 am
      banana-2 53
      crowns-1 Level 1

      You’re right.

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