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  • Startup Metrics: What to measure When?

     Ishaan Kumar updated 7 months, 1 week ago 7 Members · 10 Posts
  • Bharat Jain

    March 10, 2021 at 7:39 am
    banana-2 35
    crowns-1 Level 1

    Hey everyone!

    Can anyone help me with startup metrices, KPIs and when to measure them?

    Any feedback or advice will be appreciated.

  • Ansh Godarey

    March 10, 2021 at 11:33 am
    banana-2 248
    crowns-1 Level 1

    Hi @Bharat !

    According to me, revenue is the most important metric when it comes to starting a business. But there are many such metrics which are to be considered for consistently growing your business.

    I came across this article by Neil Patel, where he explained about the top 9 business metrics to focus on.


  • Lilavatee Kohli

    March 10, 2021 at 11:35 am
    banana-2 3
    crowns-1 Level 1

    What is an LTV metric?

    • Abhishek Joshi

      March 12, 2021 at 5:17 am
      banana-2 155
      crowns-1 Level 1

      The Life Time Value(LTV) metric, is all about how much you expect to earn from a customer during the time they are with your company.

      As in equation:

      No. of months a customer stays with you


      Monthly revenue you expect from that customer

      = LTV

  • Abhishek Joshi

    March 12, 2021 at 5:30 am
    banana-2 155
    crowns-1 Level 1

    Hi @Bharat, Answering to your question.. if your startup is in initial stages, I recommend you to tract these 5 Metrics:

    1. Customer Acquisition Cost( CAC)

    2. Retention Rate

    3. Customer Life time revenue(CLR)

    4. Return on Advertising Spending(ROAS)

    5. Margin

    • Bharat Jain

      March 12, 2021 at 5:43 am
      banana-2 35
      crowns-1 Level 1

      Thanks for the suggestion @Abhishek ????. I have a know-how of the first 4 metrics you suggested but can you please make me understand the fifth one?

      • Abhishek Joshi

        March 12, 2021 at 6:00 am
        banana-2 155
        crowns-1 Level 1


        Margin here refers to the gross margins which determine your operating profitability. You should research about how much gross margin is typical for your industry. Gross margins are also a key indicator of the performance of management, sales, and customer teams. So, measuring this metric is important for newly established startups.

  • Isha Jain

    March 12, 2021 at 6:15 am
    banana-2 131
    crowns-1 Level 1

    Guys view this infographic. It has everything we need to know about startup metrics.

  • Kanib Ahmed

    March 12, 2021 at 6:25 am
    banana-2 330
    crowns-1 Level 1

    Hey everyone! I found this amazing article related to startup metrics.


  • Ishaan Kumar

    March 12, 2021 at 7:13 am
    banana-2 193
    crowns-1 Level 1

    In my early days I was also jumbling around what metrics to measure and how should I keep a track of them. So, I am sharing an article which helped me through this and will help you to track your business metrics in 3 Simple and effective steps.


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