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  • Target right audience

     Ritesh Kamble updated 1 month ago 3 Members · 5 Posts
  • Akash Shukla

    Member
    June 21, 2021 at 5:35 pm
    banana-2 34
    crowns-1 Level 1

    How can we target the right audience through social media marketing? As many e-commerce and tech giants are reaching the customer according to their search history. But being a startup how can we crack the right customer/audience?

  • Archit Shukla

    Administrator
    June 22, 2021 at 11:15 am
    banana-2 480
    crowns-1 Level 1

    Hi @akashshukla . Data is the new marketing science. Big companies receive a lot of user-generated data and they analyze these data with the help of data analysts or data science experts. However, as you said what can startups do to follow the same technique.

    Startups too have a lot of options to convert raw data into genuine customers. Social media analytics provide much of this information. Facebook Audience Insights can be particularly helpful.

    I suggest now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. This will allow you to gather information about who clicks on your content using Google Analytics.

  • Ritesh Kamble

    Member
    June 29, 2021 at 8:00 am
    banana-2 336
    crowns-1 Level 1

    Hi @akashshukla

    I agree with your point that big companies are using data from customers search history to build their audience base. Startup’s too can make use of data.

    If you are an entrepreneur, and your website or product is being liked by your target audience you can hire data scientists who can make use of info such as e-mail addresses, how many customers got deviated from the landing page, how many of them searched for your product but didn’t purchase it. There are also several tools which can help you collect data at a minimal cost.

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