MemberMarch 7, 2021 at 8:42 pm0Level 1
Let’s see some interesting facts about marketing technology!
MemberMarch 7, 2021 at 8:50 pm0Level 1
MarTech is a 120 Billion USD Industry worldwide!!
MemberMarch 7, 2021 at 8:52 pm0Level 1
Also, let me bust some myths which I found online:
Myth: Big data and analytics are squeezing the “art” out of marketing
Fact: No, the more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaging customer experiences
Myth: CMOs have to be technologists to lead in today’s day and age
Fact: Nope. But they do need technical leadership embedded in their team, obviously..
Myth: The hard part of modern marketing is implementing the technology..
Fact: No, organizational change is.
MemberMarch 7, 2021 at 8:56 pm0Level 1
This link shares the MarTech facts in an interesting manner: http://www.chiefmartec.com/2019/02/4-facts-martech-stacks/
MemberMarch 7, 2021 at 9:00 pm147Level 1
This link also has some pretty startling facts
(There is no major difference b/w Digital marketing and MarTech though)
MemberMarch 7, 2021 at 9:06 pm147Level 1
Thanks for sharing, this was one of the good videos.
MarTech and Saas spending for companies is steadily increasing every year..
MemberMarch 7, 2021 at 9:08 pm0Level 1
Do you know that there are more than 8000 martech tools available???!!
MemberMarch 7, 2021 at 9:11 pm147Level 1
Interestingly, businesses of all sizes are using dozens to hundreds of SaaS apps each. Even really small businesses, with fewer than 50 employees, have 40 SaaS apps on average…As per this website http://www.chiefmartec.com/2019/02/4-facts-martech-stacks/
MemberMarch 7, 2021 at 9:12 pm0Level 1
Hmm, an engaging discussion is ongoing, let’s keep it coming guys..I am loving this community
MemberJuly 14, 2021 at 10:27 am73Level 1
Here’s an infographic guide to Martech: The Guide to MarTech Today – An Infographic By Wrike Management (pvariel.com)
MemberJuly 19, 2021 at 12:57 pm116Level 1
During the last decade, the number of MarTech has grown from 150 in 2011 to over 8,000 in 2020.
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