Content Writer

Career as Content Writer - Overview

A content writer is someone who creates relevant, interesting written content for websites or other digital mediums. Every website is designed with a certain audience in mind and requires well-written, informative, and high-quality content to communicate with that audience. That is where the content writers come in. They address the audience on behalf of the organization website’s. Content writing as a career option provides numerous opportunities, especially as the market’s demand for content grows. Today, there are several full-fledged professions with organisations’ dedicated just to providing clients with content solutions. Here are a few things you should be aware of if you want to pursue a profession as a content writer.

What are the roles & responsibilities of a Content Writer ?


A content writer is generally responsible for producing high-quality writing pieces that appeal to the target audience, attract customers, and raise brand awareness.

  • Research industry-specific topics (combining online sources, interviews and studies)
  • Write clear and engaging marketing content to advertise the company’s products/services
  • Use Content Management Systems to create well-structured content
  • Write articles that are SEO-friendly and error-free
  • Check the articles for grammatical errors and plagiarism, and resolve any issues that are discovered
  • Before publishing a blog post, proofread and revise it
  • Send work to editors for feedback and approval
  • To illustrate content, collaborate with marketing and design departments
  • To improve web traffic, conduct keyword research and follow SEO recommendations
  • Use social media to promote content
  • Identify client demands and content gaps, then recommend new strategies
  • Maintain overall consistency (style, fonts, images and tone)
  • Create effective content marketing ideas by updating website content
  • Investigate competitors and devise new strategies
  • Create landing page copy for all of the website’s pages

These are some of the most typical duties of a content writer. However, depending on the scope of your work, you may have extra obligations in addition to generating content.

What are the skills required to become a Content Writer ?

Technical Skills

Strong Research Skills
Knowledge of digital marketing
Keyword Research
Writing Skills
Understanding of SEO
Audience Research
Proofread and Editing

Soft Skills

Time Management
Organizational Skills
Story Telling


12th from any stream
Bachelors (Journalism, English or Mass Communication)
Post Graduation in Journalism, English or Mass Communication



What courses and qualifications are required to become a Content Writer ?

Salary of content writer

The average salary of a content writer in India is Rs.20,000/- per month.

Salary bases upon your experience

  • 0 – 2 years, 3 to 4 lacs per annum
  • 2 – 5 years, 5 to 8 lacs per annum
  • 5+ years, 9 to 15 lacs per annum

Factors that can affect your salary-

  1. Your total experience
  2. Content writing skills you possess
  3. Job location
  4. Type of company
  5. Job responsibilities


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