There are innumerous articles that populate the wide web which talks of the overwhelming advantages of online marketing, the use of websites as well as its overall effect on the modern consumer. Your company’s website becomes the part of your online presence that leaves a lasting expression on any consumer. Information regarding the website and its performance are therefore vital in understanding how your website performs.
How to improve or conduct damage control?
This information also shows how you can improve or conduct damage control regarding any products or benefits. Any analytical information dictates how you can optimise different sections of your website based on online behavioural patterns and other metrics which these tools can gauge.
Any company, regardless of its magnitude, requires a certain set of tools that will help these businesses to understand and use user data efficiently. Without a proper way to parse and use this invaluable customer information, however, it just remains as raw data. This is why it is beneficial to learn about some of the best tools online that facilitate web analytics.
So, what is web analytics?
It can be defined as the quantitative and qualitative analysis of data online from your website as well as the competition which drives the continual improvement of the online experience of your customers. This, in turn, translates into improvements in your online as well as offline presence.
As we have looked at the benefits of web analysis tools, let us look at the best web analytics tools for content creators.
1. Google Analytics
It is one of the world’s most popular and analytic platforms that is completely free and effectively generates user data from your website. Since it is the most popular, surveys show that close to 50% of the top ten thousand websites use Google analytics. Using this tool, you can gauge the origin of your customer base, how often they visit your site, what they do on your site, as well as other detailed reports.
Its availability and ease of access make Google Analytics a favourite of all the content makers looking for a simple, robust as well as effective analysis of site data.
2. Yahoo Web Analytics
Onto the other tech behemoth, Yahoo offers a more in-depth analysis of user information from your website. Yahoo offers more customisable options such as real-time data analytics and collection, multi-site analytics and demographic reports. Yahoo analytics is clearly a more refined version of Google with detailed profiling and analysis.
3. Crazy Egg Analytics
This tool provides yet another dimension for exploring your website and user preferences as it allows for all the basic services that Google or Yahoo offers but adds some of their unique features into it. This includes an accurate heat map of user activity within your website that effectively navigates hotspots in your site. The tool traces every click and the magnitude of these clicks, thus helping you trace the most important parts of your website and improve it accordingly.
4. Adobe Analytics
This is a traffic analytics and multichannel data collection tool from tech behemoth Adobe and is an enterprise alternative to Google Analytics. It offers specialized analytics over channels such as web, OTT (over–the–top) and IoT (Internet of Things). Adobe Analytics takes the standard analysis one step further as it offers machine learning and predictive algorithms for websites.
With Matomo, you get a free and open-source traffic analytics tool that measures website traffic and user behaviour. Surveys among content makers put it at a respectable 2% user rate. Privacy is its main feature adding to the fact that it is free, as you can host your own Matomo server.
When it comes to big companies, departments are often too boxed in with their own work to coordinate different aspects of data collection and analysis. Domo connects different kinds of data from every sector, ensuring that these departments use the same kind of data. This tool greatly simplifies the work of the coordinators as it facilitates viewing and using data in just a few clicks.
Pingdom offers a separate and more specific analytics service for websites as it tests them for various factors that cause them to slow down. It also monitors your server while checking for latency and other issues. In addition to this, they also offer performance updates and monitor traffic on your website.